June 2026
Call Tracking & Attribution Basics
Legal PPC on dynamic numbers, duration thresholds and attribution so you always know what’s working.
Call tracking starts with dynamic number insertion: a unique number per source so every call ties back to the campaign, keyword or publisher that produced it. Legal PPC runs DNI on every source.
Duration thresholds filter out hang-ups and misdials, so only real conversations count as billable. Combined with intent signals, Legal PPC uses this to protect your spend.
Attribution closes the loop: when you know which sources produce calls that close, you can cut what doesn’t work and reinvest in what does. Legal PPC turns the call channel into a predictable growth engine.